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October
7, 2011
Mr.
Spilewski,
I
would like to thank you for the positive test experience that
I received from your department.As you may remember you set up
a 12 week test for our product in 20 stores. The test was
organized & initiated within the timeframe that
we originally discussed.
I felt that throughout the test you were
very accessible. You answered questions & addressed any
concerns quickly & thoroughly. WPT was used to
distribute the product. Mr. Connolly, my contact at WPT, was
equally professional, timely & thorough.
At conclusion I received the results in
the time frame and manner that we originally discussed.
In all, I feel the test represented Rite Aid well. It was
very professional & very fair.
Thank you for everything.
Jason Walter
Afterglow Beverage Company, Inc.
President
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Tom,
I wanted to thank you and your staff
at WPT for the efforts you put forth, in the pre-market
testing of teensavers home drug test kits.
You provided timely, comprehensive and
critical input, for the factory to read and respond to.
Teensavers truly appreciates your hard work in assisting us in
getting the positive results we are hoping for.
Thanks again Tom, and I hope we have
many more chances to work with WPT together.
Respectfully,
John Allen
Teensaver Diagnostics/Gold Coast Sales - President |
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Tom,
The
Rite Aid test was a perfect opportunity for Orgain to showcase
our brand and have it prove itself in a fair and appropriate
environment. Thomas was especially helpful in providing
details throughout the test that allowed us to better
understand Orgain's potential and consumer response. We are
extremely pleased with the test program and looking forward to
a great partnership with Rite Aid.
Sincerely,
Stephen Marano
Integrated Organics Inc.
June 15, 2011
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Tom,
I wanted to thank you for the great job you did on
behalf of the Mezzetta test. You were really buttoned up! The
information you have provided along with your accessibility
throughout the test was appreciated. This is one well run
program for the vendor community. Please feel free to use me
for a strong reference to vendors that are on the fence with a
test program with Rite Aid Corporation .
Thank you again for a well run test program!
Sincerely,
Jeffery Tinsman
The Tinsman Group on behalf of Mezzetta Olives
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To whom it may concern,
Vapor Corp recently participated in a Rite Aid Pre-Market
Testing Program with Mr.Thomas J.
Spilewski and Jim Connolly, Sr. of WPT Inc. I am writing
this letter to indicate our sincere pleasure with the entire
process prior, during and after.Thomas was extremely
professional in handling and communicating our needs as well
as providing
detailed results in a timely manner. Jim Connolly was
also a pleasure to work with and provide excellent services.
I would highly recommend this service to any company looking
to do business with Rite Aid.
Sincerely,
Jesse Milkes I Senior Account Exec.
Wholesale/International
Vapor Corp.
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Nail Tek and Rite Aid have just completed a test to see how
our products would perform for this chain. I am happy to
report that we have met Rite Aid’s criteria; but must include
some comments about the process.
From the very beginning, Tom has made this a pleasurable
experience. He is both professional and yet allows for a human
element that is rarely felt anymore in this financial
climate. Aside from his not getting annoyed at my
“badgering”, he brought a sense of understanding to the sales
end which I will always appreciate and remember.
With much thanks,
Kathi
Hahn
Retail Manager
Nail Tek
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Mirage
Cosmetics was very pleased with the SinfulColors Nail Polish
Test. We were delighted when you indicated to us that our test
was one of the most successful tests that you ran. We felt
that we were treated fairly and appropriately, and I
appreciated the prompt communication from you. Although it
took some time for the category manager to find the right
timing and location, we were finally added to the line up at
Rite Aid. We feel that our test played a very important part
in the process. We would certainly recommend your testing
program to any other manufacturer.
Best Regards,
Stan Goldberg
National Sales Manager
Mirage Cosmetics, Inc
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I want to thank you for managing the Rite
Aid store test program for the Gimbal’s 14oz. Gourmet Jelly
Beans during the Easter 2008 season. The program was
handled very well from start to finish. The good news is
that our product has now met the selection criteria for the
Easter 2009 season in all Rite Aid stores.
The program was well executed and I
appreciated the pictures of our product on the test store
shelves. The test was conducted fairly in random stores
unknown to us, the manufacturer. The sales data that you
provided at the end of the test provided me with credible
information to discuss with the Rite Aid Category Manager.
I will gladly use your test program with
future items targeted for Rite Aid. Please feel free to
contact me at any time with questions. Again, thank you
for a well run program to fairly give all manufacturers a
chance to do business in Rite Aid.
Ron Craft, National Sales Manager,
Gimbal’s Fine Candies
Hi Tom:
I wanted to drop you a short message
and thank you and WPT for the professional way in which our
test with Rite-Aid was performed earlier this year. Unlike
many past experiences we've had with testing situations, WPT
kept us informed of the sales progress, sent pictures showing
many of the various sets, and in general removed much of the
"mystery" that surronds most of these experiences. I wish you
luck in your future endeavors, and again, I appreciate the way
Thermionics Corp. was treated during the test.
Best Regards,
Neil Puhse, Chief Operating
Officer, Thermionics Corp.
Mr. Spilewski,
I wanted to thank you for your help
with the Rite Aid testing program.
Thanks to you and your company for
picking the correct store location that would best fit our
products for a successful test. It was a pleasure working with
you and I would highly recommend your services to anyone
looking to place there products in Rite Aid.
Best regards,
Jay Byrd, VP Sales, Nitro2Go, Inc.
WPT provides an excellent,
turn-key service. Given the constant change at retail, it is difficult
to test new shelving concepts. Robert Szewc and his team provide
complete, timely support including matched store/market selection,
resets, data, and analytics. Further, the fact that WPT is on-site at
Albertsons, we also benefit knowing that we have full retailer support
from design through execution.
Connie
Dikkenberg
Pfizer, Inc.
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"We found the value of testing
with WPT extends well beyond simply testing with Rite Aid.
The process provided us with extremely useful data relating
to our product's performance in one of retailing's most
competitive sales environments. The knowledge we gained
about our product's performance against the strongest brands
in the business, at this level of retailing, continues to be
invaluable in both new product development and sales
meetings with Rite Aid and other retailers. We are very
happy with our WPT experience. Investment returned."
--
Nicholas Woodman
President, GoPro
I have had the occasion to work with George and the WPT
folks on several occasions. In the tests that we've done at
Staples and Radio Shack, we have found the WPT team easy to
work with and to accurately explain the processes involved.
One test we did at Staples was a success and resulted in a
rollout of two software titles. Another test we've done was
not successful, but the manufacturer learned quickly that
there were a few aspects of the product that needed to be
addressed in order for the product to be successful in retail.
Given the cost, both in terms of dollars and time, of getting
a product on the retail shelf, being able to get a real market
test, on the shelf, can be a very effective way of learning
whether the product will be able to stand on it's own or if
it needs to be tweaked. The costs in retail are too large
to take chances on not having a retail-ready product. A WPT
test gives you a real-life test for substantially less than
it would cost to go through regular channels, roll out, and
then learn that the product needs work.
Pete Simonetti
SMG Software Solutions, Inc.
petesmg@msn.com
The Mead Corporation
ran three tests with Staples through their testing company,
WPT. Of these tests two products sold successfully and one
did not. Since we have seasonal and perishable products, the
cost of rolling out a new product that does not sell well
is very high. Our company liked the fact that this test gave
us factual customer acceptance rather than focus group opinions.
Since then we have used WPT's services on several other new
products. Jerry
Foley
The Mead Corporation
Sidney, NY
I would like to thank WPT for your very competent and professional
testing of our FIRST STATE QUARTERS OF THE UNITED STATES COLLECTORS
MAP product in the Staples stores. Your testing program enabled
us to demonstrate to our buyer that our product could sell
well in the Staples environment.
Because the testing was so successful we had a quick rollout
to Staples 860 stores in North America. You can be sure we
will be testing other products in the future.
Sincerely Yours,
Angelo Bianco
TELEBRANDS
I just wanted to thank you for your effort regarding the
Staples test this year. As you know, it has led to a "Back
to School" program with Staples for our company. Your staff
did a very professional job and the execution of the test
program was excellent. Thanks again for your help in making
this a successful test!
Barry Casper
Vice President Sales & Marketing
California Pak International, Inc.
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